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CO-OP PROMOTIONS' expertise is in target marketing utilizing tie-ins.
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Over the last
18 years, CO-OP PROMOTIONS has worked with over 100 major consumer packaged goods manufacturers on targeted sampling promotions.
Clients include Procterr & Gamble, General Mills, Kelloggs, Quaker Oats, Bristol-Meyers Squibb, Nabisco, Del Monte, etc.
Art Averbook, President of CO-OP
PROMOTIONS, recently co-authored the
first book on Product Sampling, "All
about Sampling & Demonstrations",
available at the
www.pmalink.org website.
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| We develop customized targeted solo sampling promotions & also have an ongoing variety of co-op sampling promotions targeting many different types of demographics.
We specialize in on-pack & in-pack co-op promotions:
A small example of some of our ongoing sampling opportunities include:
INTERNET SAMPLING -
Startsampling.com - sample on the internet with only the demo's you wish to see your product. The ultimate in targeting. |
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AGE
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Distribution Vehicle
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| 6-11 |
Sample in schools |
| Tweens |
Sample on Motor
Coaches |
| TEENS |
Motorcoach &
College Bookstores |
| COLLEGE |
Sample in College Bookstores |
| 55+ |
Sample on Motorcoaches |
| HISPANIC |
Sample 2 million Hispanic households in 20 markets- La Bolsita |
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